The expansion of the Internet in the last decade made a revolution in information delivery. Now you are able to access information from the other side of the world just with a click of a mouse. How does this affect the vacation rental owners? Are they prepared for the new market? If you are a vacation homeowner but you still think whether you need to list your property on the Internet you better hurry up – soon it may be too late
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Here is my advice on how you can better prepare your listing.
Even if you have already listed your rental you may rethink your approach and go and change or add a lot of things to your listing after you read the lines below.
First, think of your vacation rental not from your owner's point of view but from the vacationer's point of view. If you alone go to vacation what are you interested in, what do you look for and how do you choose the location? Sit down and list all these things on a piece of paper.
Now go and speak with your wife, relatives, and friends and ask them the same questions, write down the answers and try to summarize the results. When you finish with this start listing the special features of your vacation rental and try to match them to the list you have already prepared. In the end, you will end up with a good list of features that your vacation rental has and you need to emphasize when you list it.
If you are not able to do the research by yourself you can turn for help to some professional marketing or travel agency. Many of the listing websites can provide you with the same information for a lower cost.