When it comes to direct mail marketing, the list is king. This is what separates the pros from the amateurs. Pro will spend time and effort in finding and tracking the right list, even before they start drawing up their sales and offers.
Pros know where to get this list. They know the right questions to ask your broker, and they will not give up until they have found what they are looking for. They know that 70% of their direct mail marketing success depends on the right list. If they get it wrong, the whole campaign was destined. You can choose automotive direct mail companies via https://www.mailkingusa.com/postcards/automotive.html for best mail marketing experience.
To keep track of a list of the best customers for your marketing efforts, I have collected 5 acid test must have to be proud to say you have the right list. Failed to meet only one, is not going to do it. Your list must pass all five tests.
Acid Test # 1- Do They Have Money?
List must have money. I know this sounds common sense, but I've seen marketers sell expensive products to people who can not afford them. That makes no sense. It was as good as flushing money down the toilet.
Acid Test # 2- Are They Comfortable Buying From Mail?
Here is another important research that you need to make. Find out if this list is convenient purchase of direct mail. The best way to find out is to ask your broker if they have already purchased or are responding to direct mail in advance.
Acid Test # 3- Do They Open Email Exist?
Make sure that your customers do open there own mail and not a secretary or assistant. Let your mail addressed to them and not the name of the company.