Here are some simple steps that will explain what needs to be done when developing a digital marketing strategy:
Social / Digital Media Ratings: The first step will be more familiar with the strengths and weaknesses of the existing digital communication process. This will help determine how to move forward with any existing processes and we develop from scratch.
Audit Content: As soon as the audit assessment content begins. A thorough review of the existing content will be made. Agreed upon content should be considered as digital assets that can be used in the overall strategy. You can find more information about digital audits via online sources.
Competitor Analysis: A competitive review will also be carried out with competitors. Data will be collected to study and compare performance across all media channels.
Research Trends: Research of digital media consumption habits is to be carried out among stakeholders. The key findings will help to identify where and when to communicate with different types of stakeholders. It will also help to determine the publishing schedule.
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Audience Development: The main focus of this phase will be to find an audience that you want to talk to. This stage will also be used to identify where and when the involvement of the audience takes place. A gentle entry into digital media channels will be required to develop this stage.
Publishing: Begin to take advantage of digital content assets identified in the process of examining the content. Use of this content to create blog posts, white papers, case studies, tweets, email campaigns and other things necessary to communicate your voice.
Monitoring: Analysis software and digital media monitoring tools allow to keep track of when people engage with SHP. The data obtained in this phase can be measured by the industry standard and is used to help us determine success metrics.