We have all heard about the importance of e-commerce in today's retail landscape because of the impact of the digital generation. According to the Deloitte Consumer Survey Report for 2019, respondents expect to spend 36% of their budget on business, compared to 59% online, while more than half, that is. H. 54% say they prefer online shopping to offline shopping.
However, this rarely happens in luxury goods marketing, as offline channels are still very important to the overall luxury brand marketing and communication strategy.
In-store marketing is defined as the practice of advertising brands and products by greeting consumers directly at the point of sale. You can get information about in-store marketing at https://hapticmedia.fr/blog/en/in-store-marketing/.
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Its goal is to hide users by coaxing them to make purchases in an environment where all the necessary elements are prepared and displayed ideally for the benefit of the seller, i.e. Interior decoration, fragrances, product presentation, lighting, and presenting the commercial power of white gloves that play an essential role in the final judgment and create an inspirational image that shows legacy, quality, and authenticity, thus shaping the desired client perception
It is very effective than online shopping where the brand has no control over the visitor atmosphere on the network.
Buyers expect leisure brands to live up to their words of individuality, quality, and exclusivity, which makes customers feel special. In order to be visible, educate, and influence with their audience in the perfect place, brands need a physical location.