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Digital Marketing Services

Effective Tips for Email Marketing

Courtesy-hubspot

SEO is probably the number one and most popular choice of tool of digital marketing. It offers companies website to rank on top of a search result. However, not all companies use this tool as digital marketing offers other variety of tool. After SEO, email marketing is the second popular choice for many companies. For companies who wish to use this tool, then these are a few helpful tips to make your email marketing more effective.

  1. Add Creative – Email marketing works wonders at first however, after a while the wonderful things start to fade. It is important for the email to have different format, color and fonts that is more appealing to the eyes of the customers which will make the customer open and read your email.
  2. Respect is the Key –One of the most important thing to remember when it comes to email marketing is to respect the customers. Many customers keep getting emails on a regular basis where more than half of the email is never opened. Therefore, you need to respect your customer by adding un unsubscribe link in case they do not wish to be bothered.
  3. Offer Something Exciting –It may sound weird at first however, it is your duty to keep the customers happy. Consider giving your customer some offers such as deals or discounts on their next purchase. This allows you to retain the customer for more number of years.

These are some of the effective tips when it comes to email marketing. You can also choose a company who offers other form of digital marketing services in case email marketing does not work for you.



Tips for Successful Internet Marketing and Lead Generation

Among the powerful tools for marketing, today is the Internet. No industry today can ignore reach the media that tries to connect with his audience/readers through Tweets and Fan page or even a small food takeaway joint order book on the page / her landing.

For someone who realized the importance of Internet marketing and are keen to make a start, here are some basic tips:

You can also search online to find out about the experienced digital growth specialists in Canberra.

Image result for online marketing

Image Source: Google

1. Narrow your goals: what is it you plan to achieve through a presence on the internet. Do awareness and online presence? Is that it leads or customer loyalty?

2. Decide on a budget: this includes time and money. Finding out if you have time to spend on Internet Marketing and Money you are willing to experiment with. Also, make a decision on whether you have the expertise to do it themselves.

3. List out your target audience: What are you trying to achieve? Is that a student? Is the company a crowd? Is a newly married couple? This will help you decide the right Internet Marketing tool. Geographic targeting will help you market only in the areas where your service, helping you reduce costs.

4. Create / Lead-Capturing Website Landing Pages: Having a Landing Page / Website / Microsite is akin to having a brick and mortar store. This is the place where you expect your potential customers to come to.




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