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sponsorship strategy

Ways to Win and Retain Sponsors for Your Virtual Event

Today, technology is progressing fast and offers new opportunities and numerous ways for organizers, sponsors and attendees to interact with one another virtually. With moving forward as per the future of the event industry, sponsors no longer want mere exposure and hospitality bonuses but are now partnering with the organizers to find interactive ways to connect with their attendees.

If you want to hire the best sponsorship agency, you can navigate to

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Here is a list to guide you on how to find sponsors, win sponsorships, and create long-lasting relationships with them.

1. Craft an Exclusive Selling Proposition

Prepare the event sponsorship proposition like you are selling a product or service because the concept is the same. Draft a Unique Selling Proposition (USP) to the potential sponsors, which is a concise statement that outlines:

  • The event’s mission, vision, and cause
  • The value offered to the sponsors
  • The differentiator factor of your event as compared to other events
  • The event’s audience size and key characteristics
  • How can it lead to a long-term relationship with your company

    It feels like a lot, but ideally, this USP should be short and should be the initial communication with potential sponsors to generate interest.

2. Showcase a Professional and Clean Brand Image

The sponsors will evaluate you first by checking your website, reviews, and social media presence, to know if you are legitimate and popular, so be prepared for it. Check your website thoroughly for any broken links, page errors, redirections, etc.

Think from their perspective, what would they want you to have because they will be aligning their brand image with yours. It’s worth it to spend some funds to make your brand look professional before you reach out to sponsors.

3. Identify and Enumerate the Offerings that Would Interest Potential Sponsors

As you progress and get more clarity, start to define the specific things you can offer to the sponsors by providing more details like:

  • The size and the kind of audience
  • Live presentation opportunities
  • Logo placements opportunities during the virtual event.
  • Online marketing (Website, Email, Social media marketing)
  • Offerings to sponsors – Explore digital swag alternatives instead of traditional ones. Think of some templates, GIFs, and other useful takeaways.

4. Create a List of Targeted Prospects that Align with your USP

Create categories of prospective sponsors and specific industries that would be interested, based on verticals, demographics or products. Prepare an excel or CRM to manage the researched information & the outreach process.

5. Initially Connect Through Email and Social Media, not Calls

You might think a call is more personal and effective, but most sponsors prefer that the first contact be online so they can do their homework before talking about it. Many corporate planners reach out to potential sponsors via social media, because it is more casual and less intrusive.


Importance of Sponsorship For Your Brand

Sponsorship is known to be one of the most powerful marketing tools out there. It can also be known as giving your target audience support but at the same time, sponsorship will be helping you meet your business goals. Wouldn’t you call this a win-win situation?
If you are looking to invest in sponsorship, you can refer to

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Following are the main reason why you should invest in sponsorships:

  • Enhancing brand image and shaping consumer behaviour

Brands often sponsor events that align with the business mission and often events accept sponsorships from brands that align with the purpose of the event. This way, the ideal consumer of the business can get to know the brand and in return, the brand can take this opportunity to increase their revenue. This would be the business building relationship with its ideal consumer, gaining trust, and a perfect opportunity for brands top shape the consumer’s vision of the brand.

  • Brand awareness

Building brand awareness is to get your ideal consumers to know your brand. Sponsorship can definitely help you with that. Your brand will definitely be heard of if you sponsor events that your ideal consumers attend. Of course, research must be taken whether the attendees of the event are actually your ideal consumers.

  • Differentiation from competitors

Each sponsorship project will obviously be different. You can portray yourself differently to how your competitors portray themselves. This is part of building a brand identity with your consumers.

  • Driving sales

Sales are often easier to drive when you have the trust of your consumers. This is what sponsorships are for; to build trust with your consumers!