Public relations (PR) as a communication process is not advertising in the sense that the product being promoted. Conversely, PR is the process of promoting and managing this individual or organizational image and reputation as perceived by the public.
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Image management is a matter of persuasion techniques acknowledged bias, but the bias does not have to represent every aspect of the individual or organization that is not true.
PR effort intended to persuade people to use the media to build and strengthen the reputation, enhancing public awareness of the subject, increasing the perception of integrity, and motivate action.
The most important factor in public relations in the fulfillment of this effort is to be relevant to the mindset of people when trying to persuade a particular viewpoint and to do with the substance of the information is verified.
To succeed in this endeavor, PR uses a number of tools to communicate with an individual or organization's image and reputation to the public, but there are two main requirements for successful PR: it must be relevant and must be timely if it will reach the public and persuade people to act.
A promotion to attend a local rally of political candidates in six months may be the common good story, but it is not timely or relevant to the immediate concerns of the community.