You've heard all about the marketing plan. You may even be ready to jump into postage. You have a budget. You have a list of people who would like to receive a card. Get online and find the right printer.
Don't give up on sending a postcard just because it seems difficult to do. First, look around you. Find something about your product that is not so common with other products available on the market. List all your ideas.
Single point of sale
It doesn't matter if you are new to the field or if you are an established company. To better market your business, you must have a unique USP or point of sale of yours. For more information on direct mail marketing real estate, visit https://www.mailkingusa.com/direct-mail/postcards.html.
You should be able to tell people what makes you stand out from the rest. You should be able to explain why they should choose you over your competitors.
o Price
Your USP should not be based solely on price. Despite the help that you offer your product at an affordable price, your customers will not buy anything because they are marketed as cheap. Each business defines cost in different ways.
o Quality of service
This is a nice feature of the business, but it is not unique. Your customers should be the ones to judge whether you can provide quality services after having tried it. So you need to get the first for them to reach you and your product successfully.