The content and frequency of marketing programs have traditionally been the exclusive domain of external agencies such as marketing and advertising companies.
However, with the advent of social media, it has become possible to use web-based technologies to promote interactive communication. You can also look for the best social media marketing services through various online sources.
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It is often referred to as user-generated media because it is managed by the end-user. Hence, social media marketing is a method by which companies use online social media channels to connect with their target market.
Social media marketing also includes social media optimization or SMO. It is so-called because it focuses on website optimization such as the process of increasing the visibility of a website on the web.
Social media involves social networking sites like Twitter, Facebook, Linked In, MySpace, blogs, video sharing like YouTube, etc.
It is also synonymous with social media marketing. This includes using social networking sites to market products and services as well as participating in public relations.
Social media marketing is increasingly being seen by business owners as an important part of their integrated marketing program that can help them grow their business.
Studies show that entrepreneurs who devote at least 6 hours a week to social marketing programs have managed to generate at least 50% more exposure for their companies.
Moreover, they can drive more traffic to their website, acquire qualified customers, and forge new business partnerships.