Conversion testing is very important to the success of your web design as it lets you see first-hand what features and functions are worth changing on a page and what changes would just harm sales. Conversion testing should be performed before a web design has ever been considered and implemented into a website. As well, this step should be performed after the site has been launched so that there are no unforeseen problems to worry about at a later date. Below, you will find a list of the things that you will want to focus on when conducting a conversion test on a page.
This should be one of the first items on your list. All web design companies understand that their clients are going to be online and will be viewing a website through a number of different browsers. The information that you will be collecting here should help you determine how users are navigating the site and where in the site users are finding the information they are looking for. Typically, a conversion statistic will show how users are moving from one section of the website to another.
Another key performance indicator will show you how well the web design project is meeting its goals. Many web designers and developers struggle with whether or not to use waterfall or agile as a method of delivering deliverables. While both methods deliver results, they have different strengths and weaknesses. For these reasons, we strongly recommend that you thoroughly discuss these issues with your designers and developers before the project is started so that everyone has a chance to contribute to the deliverables.
There are several different aspects to the user experience that all web design companies should be monitoring. The two most important factors that we will be looking at during this discussion are navigation and usability. Both of these factors go hand-in-hand with the goal of creating a successful online marketing strategy. In addition, they also go hand-in-hand with the other elements of your digital marketing plan, such as search engine optimization (SEO), social media marketing (SMM), and online advertising. If your digital marketing goals conflict with one another, it is likely that your website will not meet its goals.
Perhaps one of the most important indicators that a Web Design Agency monitors closely is face-to-face interaction. It is estimated that more than eighty percent of Internet users visit a website in person versus browsing the website via a Search Engine or viewing it through a digital marketing tool. According to Web metrics from CREST, a web design firm should focus on face-to-face interactions in order to draw the user's attention and interest. By having an engaging brochure and by providing clear and easy-to-understand instructions, you can increase the chances of converting potential customers into actual buyers. You can also increase your chance of converting your current customers into repeat customers by ensuring that your web pages are easy to navigate.
A web design company can also help you by helping to create an effective web site map, which is essentially a graphical representation that describes each web page in your website. If your web design company is able to optimize all of the pages within your website, then they will be easier to navigate and to understand. If your web design company fails to create a web site map, then it is likely that visitors will not find all of the information that they are seeking and may even be frustrated when trying to navigate your website. Furthermore, if the search engines attempt to categorize your web pages based on how they appear on a search engine, then your web design company will be even more important because only they will be able to ensure that each page of your website makes sense and flows smoothly.
Finally, many web design companies offer marketing services. One of these services is the implementation of SEO (search engine optimization) strategies. Some web designers may know very little about SEO, while others may be quite experienced at it. Regardless, both approaches should be implemented for the benefits of your web design company and the success of your business as a whole. Again, the success of your company depends upon finding the right web designer, the knowledge that they possess and the marketing skills they possess.
Overall, a good web design company can make the difference between a successful online presence and one that is quickly forgotten. When you are considering hiring a web design company, you need to make sure that you research all of your options. There is a good web design agency out there. However, you need to make sure that you choose one that is reputable, has a good track record and one that can provide you with a content creation package that fits your needs.