There are many different types of ecommerce analytics tools available to businesses, each with its own unique set of features and benefits. However, all analytics tools share one common goal: to help businesses boost their sales. There are a ton of best ecommerce analytics tools out there, but which ones are the best? Here are our top 10 picks:
1. Google Analytics: This is one of the most popular and comprehensive free tools available. It offers a wealth of features and data, making it perfect for businesses of all sizes.
2. Clicky: This tool provides real-time data and insights, helping you to make decisions quickly and efficiently.
3. Mixpanel: Perfect for those who want to track customer behavior and conversions, Mixpanel provides detailed reports and analysis.
Image Source: Google
4. Heap Analytics: Offers automatic event tracking, meaning you don't have to manually code everything yourself – perfect for busy entrepreneurs!
5. FLurry Analytics: A great choice for mobile app developers, FLurry provides in-depth insights into how users interact with your app.
6. Adobe Marketing Cloud: Another comprehensive tool providing insights into all aspects of your marketing campaigns.
7. KISSmetrics: Ideal for those wanting to improve their conversion rates, KISSmetrics provides detailed reports on where users drop off during the purchase process.
8. Woopra: Another real-time analytics tool that's great for businesses who want to make quick decisions based on customer behavior.
9. Mouseflow: This tool records user sessions so you can playback what they did on your site – perfect for identifying any potential problems or areas for improvement .
10. Crazy Egg: Offers a range of heatmaps and reports to help you understand how users interact with your website.